Pointclear

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Pointclear

JANUARY 21, 2014

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). This month we tackle the issue of Marketing not delivering on an ROI responsibility. Management has not asked for an ROI on Marketing. Here are some of the justifications.

Harte Hanks 226

Harte Hanks Marketing ROI Sales Qualified Lead 226

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Green Lead's B2B

NOVEMBER 2, 2010

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P.

Harte Hanks 29

Harte Hanks Lead Management LeadMaster LeadQual 29

Mindtickle

MARCH 12, 2016

Equity markets, private investors, competition – you name it. Aberdeen Group, a Harte-Hanks Company and a global thought leader in business research, has been at the forefront of exhaustive cutting-edge business research in the area of New Employee Orientation. Add to this, the uncertain elements of risk. Employee engagement.

Hiring 52

Hiring Research Harte Hanks Strategy 52

Mindtickle

MARCH 12, 2016

Equity markets, private investors, competition – you name it. Aberdeen Group, a Harte-Hanks Company and a global thought leader in business research, has been at the forefront of exhaustive cutting-edge business research in the area of New Employee Orientation. Add to this, the uncertain elements of risk. Employee engagement.

Hiring 40

Hiring Research Harte Hanks Strategy 40

Mindtickle

AUGUST 2, 2018

Equity markets, private investors, competition – you name it. Aberdeen Group, a Harte-Hanks Company and a global thought leader in business research, has been at the forefront of exhaustive cutting-edge business research in the area of New Employee Orientation. Add to this, the uncertain elements of risk. Employee engagement.

Hiring 40

Hiring Research Harte Hanks Strategy 40