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Eyes On the Prize

Sales and Marketing Management

Teaser: Companies frequently run into trouble by failing to create the right balance between sales goals and the actions they tie incentives to. Insurance giant Aflac follows these four guidelines as it builds and refines a wide variety of incentives, contests and prizes to capture the attention of a sales force more than 60,000 strong.

Insurance 191
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25 Sales Experts on the Importance of Coaching Salespeople

Understanding the Sales Force

The people they report to, Senior Sales Leadership, either Sales VPs, CROs or CSOs, aren’t providing the time, framework, incentive, motivation, guidelines, expectations or requirements for Sales Managers to coach. But it’s not really their fault. And their bosses, CEOs, aren’t doing much better on this topic.

Coaching 341
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Competition: The Invisible Enemy of Compensation Planning

SBI Growth

Discover tactical solutions to get the most out your incentive comp dollars. It''s a useful guideline but does not answer the following questions: How much is the competition paying for sales talent? How do competitors structure incentive payouts? Receive the Competitive Competition Analyzer. Poor Compensation Drives Turnover.

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2 Ways to Turbocharge Your Sales Strategy

SBI Growth

Create social media guidelines and make them part of your job descriptions and accountabilites. Incent people who embrace these strategies. Incorporate this training into your on-boarding. Measure success and broadcast across the company. Organizations that want to continue to grow must embrace these strategies.

Strategy 310
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How to Develop a Winning RFP Strategy

SBI Growth

Never again will you approach an RFP thinking you’ll simply follow the RFP’s guidelines like the rest of the lemmings. If you are able to provide economic incentive to the prospect, this will always gain the attention of the Economic Buyer. Going forward, you’ll pursue two options: 1) Opt out early. 2) Differentiate.

Strategy 282
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All you need to know about sales incentives

Salesmate

One such practice is that of providing sales incentives to the salespeople. What are sales incentives? Call it what you will, incentives are what get people to work harder.” – Nikita Khrushchev . In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

Incentive 105
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2 Birds with 1 Stone: Getting Ads and Link Building at the Same Time

Sales and Marketing Management

Author: Kostas Chiotis Picture this: your company wants to boost its sales with an incentive program. You Can Set Clear Guidelines for Media Outreach. When your PR and SEO teams are in sync, they have clear guidelines and understand their roles and responsibilities better. What do you do?