article thumbnail

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion.

Lead Rank 236
article thumbnail

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Reveals your prospects' interests. These foundations provide rich data input.

ROI 306
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

article thumbnail

9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

This approach helps in turning profitable prospects into long-term, lucrative clients. Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Utilize Intent Data. This is a no-brainer.

article thumbnail

How To Use Personas For Better Marketing

Zoominfo

Analyze Prospect And Customer Data. This way, you have a well-rounded understanding of who your actual prospects and customers are. Imagine being able to prospect whenever, wherever. Think about it: sales teams are ultimately responsible for transitioning prospects into customers, so their insight and commentary is invaluable.

article thumbnail

How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

article thumbnail

Website Activity: The Tools and Tactics to Track It

Hubspot Sales

By tracking how your site is registering with prospects, you gain insight into their buying intentions and what aspects of your UX and messaging are most effective. Ultimately, tracking website activity lets you know your prospects and leads better. Google Analytics. Image Source. Price: Free. Image Source. Leadfeeder.