Togetherness: Achieving Sales and Marketing Alignment

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Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. We must find a way to create “Togetherness” and use the collective knowledge of each team to win. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience.

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

In this webinar, we will:

Discuss the 5 basic layers of a growth-focused revenue tech stack
Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned
Explore the key reasons why this relationship continues to be a challenge for most organizations
Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets

Join us for the fourth amazing episode in our Salesforce efficiency series!

September 13th 2018, 11 AM PST, 2 PM EST, 7 PM GMT

Brought to you by:

Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis, founder at jd2 Consulting Group, has had the opportunity to work in several different marketing, sales and business development roles throughout his professional career of over 15 years. With rich experiences that range from large, global organizations to early-stage startups, Jeff takes an extremely unique approach to revenue growth that focuses on fusing both functions to create the best platform to engage customers. He coaches companies on how to help Sales and Marketing speak each other's language, better appreciate their highly interdependent relationship and more effectively close deals by leveraging each other's strengths.

Jeff has coached companies on their marketing and go-to-market strategy at places like Chicago's entrepreneurial tech hub - 1871 and The Polsky Center for Entrepreneurship and Innovation. He also mentors and speaks at The University of Chicago Booth School of Business. Jeff’s articles on sales and marketing alignment strategy can be found in publications by Linkedin, Salesforce, his own blog – The Alignment Blog and many others. He can also be heard on podcasts such as The Salesman Podcast, The Quotable Podcast by Salesforce and his own - TheAlignmentPodcast.com

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