How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done.
When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical.
Using analyst and expert data, this guide to marketing impact and content attribution explains:
- How B2B buyers use content
- The most common types of content B2B buyers consume
- Opportunity pipeline measurement
- How to improve content adoption by sales reps
- How to increase buyer engagement with content
- How to calculate content spend and usage
- And more
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