Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys
In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include:
- Optimizing ad spend
- Powering dynamic website content
- Increasing upselling and cross-selling
- Resolving service cases with marketing data
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