Leveraging Training to Go Beyond with Sales Enablement

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As many companies begin to consider or implement sales enablement technologies, one question keeps popping up: what should your training content strategy look like? Whether you’re pitching a new training program, improving your onboarding process, or working to move a key metric, the trick is to optimize content creation and deployment for maximum results. It requires collaboration, a clear line of sight from business outcomes to competencies, and a commitment to execute.

In this webinar, Matthew Hawk, VP of Instructional Design & Training Delivery at Synchrony, will lay out a schematic for Sales Enablement, and demonstrate where training should fit in your overall strategy. He'll walk you through guidelines for content creation, deployment, and the potential benefits of a great sales training program that apply to everyone, whether you’re high tech, low tech, or no tech.

You will come away from this webinar with:

An understanding of the full Sales Enablement picture
Core principles and guidelines to follow when creating your sales training
Some simple tips and tools that any size company can use to craft eLearning
Essential questions for your Sales and L&D teams to discuss and collaborate on

November 21st, 2019 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT

Brought to you by:

Matthew Hawk, VP of Instructional Design and Training Delivery, Synchrony

Matt Hawk is vice president of instructional design, sales process, and training delivery for Synchrony CareCredit. He began his sales career at Gartner and was head of sales at U.S. Interactive during the dotcom era. As a sales training consultant from 2001 to 2017, he worked with clients including American Express, CareCredit, DIRECTV, Google, Merrill Lynch, MetLife, Microsoft, and Toyota. In 2017, he joined Synchrony’s CareCredit division as vice president of instructional design and training delivery, where the training team serves both internal learners (300 salespeople) and external learners (215,000 healthcare providers). Matt earned his doctorate from Yale University and specializes in applying the psychology of influence to sales and customer experience design.

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