How to Use Video Throughout the Buyer's Journey

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations?

For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.

So the question is: Will you choose to be an educator in your industry?

Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.

You’ll learn:

How to get started with your video marketing strategy
Why top-of-funnel "explainer-style" videos aren't enough
What videos work best to engage your buyers at each stage
How to distribute your videos across your channels

April 25th, 2019 12:30PM PST, 3:30PM EST, 8:30PM GMT

Brought to you by:

Zach Basner, Director of Video Training and Strategy, IMPACT

As IMPACT’s Director of Video Training and Strategy, Zach Basner trains the sales and marketing teams of IMPACT clients around the world. As a result, Zach has trained more than 70 videographers, and directed, reviewed, and edited hundreds of videos.

Zach is also a highly sought-after speaker and consultant. He has a singular talent for inspiring audiences (both large and small), while teaching them how to create high-quality video content in-house and eliminate the learning curve.

Additionally, as the host of Film School for Marketers on YouTube and iTunes, Zach approaches video and film not only as his profession, but also as a life’s passion outside of the office

Every video tells a story. Now, Zach wants to help you tell yours.

Sales Pro Central