Gatekeeper Influencer Marketing 
Hubspot Sales
DECEMBER 22, 2017
In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. Salespeople can’t ignore the influencer or “call above” them. But how do you spot an influencer from a stop-gap? 1) The Gatekeeper. 2) The Influencer.
Hubspot Sales
OCTOBER 5, 2021
Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.
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Hubspot Sales
APRIL 2, 2021
Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. In this post, we’ll explain how to identify sales leads you may be in conversation with, and give insight from expert sales leaders on how to sell to decision-makers and influencers.
Sales and Marketing Management
FEBRUARY 26, 2018
They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated. In a recent RAIN Group Center for Sales Research report , we asked buyers how they prefer to be contacted by sellers and what influences their decision to connect with some sellers and not others. Gatekeepers are a different story.
No More Cold Calling
JANUARY 25, 2011
For more on why a real introduction—a referral—makes all the difference, read: “ How to Bypass the Gatekeeper ”. This is why sales people have been hearing so much about the value in nurturing campaigns and social media marketing, but little of it seems to apply to anything a sales person can influence. This is why Sales 2.0
Score More Sales
AUGUST 9, 2012
I like good infographics about sales and marketing. As a very successful inside sales rep, I never bullied the receptionist or gatekeeper, and even today, when need be, we pick up the phone and usually always reach our intended party. Image courtesy of InsideView. Also, post your thoughts about this one.
Mr. Inside Sales
MARCH 25, 2021
Skill level of the sales rep is the most important thing; however, there are other variables like the type of lead—inbound versus outbound; the territory; existing client or new prospect; the marketing and/or branding of the company, etc., are just a few of the other factors that influence sales.
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