The Trends You Need to Succeed This Holiday Season
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception.
Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform. Budgets tight these days. So the right insights could mean the difference between making the sale or missing it.
Here are some of the key findings that’ll get you ready for the holiday rush:
- Grocery & Gourmet Food had the highest sales growth
- Levi’s had the biggest YoY sales growth among brands at +92%
- 8 out of 10 of the top searches were for electronics & home appliances
Get the edge you need to capture shopper interest this season.
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