Evolving Beyond Intent: Create Customer Value with Signals

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Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals.

Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Key Takeaways:

Unlock Buying Signals 🔐 Leverage signals beyond intent to better understand target accounts
Enhance Marketing Efficiency 🎯 Streamline campaigns by acting on diverse customer signals
Boost Sales Success 🚀 Focus on actionable signals to improve close rates
Transform Go-To-Market Strategy 🌐 Integrate signals to drive revenue and engagement

November 19th, 2024 at 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT

Brought to you by:

Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Jam Khan

Jam Khan is the Senior Vice President of Portfolio Marketing at ZoomInfo. With over 20 years in the software industry, Jam has held leadership roles in marketing, strategy, professional services and product management. He holds a bachelor’s degree in computer science from UCLA and began his career as an engineer.

Amy Hawthorne

Amy is a seasoned marketing leader with 20 years of experience working at B2B technology companies. She has a passion for all things revenue marketing, including demand generation, database marketing, marketing technology, and sales/marketing alignment. Her experience includes building revenue-accountable demand generation campaigns (direct, channel), creating an optimized marketing program mix, budgeting and resource allocation, closed-loop reporting, and ROI analysis for companies of all sizes.

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