Your Playbook to B2B Conversational Marketing

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Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy.

If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered.

Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy. Whether you're just starting out or a seasoned expert, there is something for everyone in this session.

Here's what they'll cover:

How to supercharge your marketing content by adding chat to the mix
How chat fits into your larger omni-channel engagement strategy
How to discover the different types of web visitors that come to your site and how to best engage with each group
How to delight existing customers––and make things right with unhappy ones––using live chat

November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

Brought to you by:

Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Tyler Pleiss

Tyler is an experienced B2B marketer with a history of strategizing, building and optimizing demand generation and ABM programs. As a passionate ABM practitioner, Tyler strives for creating tight marketing and sales alignment, and connected, multi-channel experiences for key accounts.

Kristen Rauch

Kristen is a customer-focused marketer with a passion for delivering targeted and personalized experiences that resonate throughout the customer journey. Her background includes B2B and B2C marketing as well as experience working on both the agency and client sides within the hospitality, sports, and entertainment industries.

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