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The management dashboard, metrics, charts, graphs, tables, pipeline, forecasts, reports and anything else you can coax from today's feature-rich CRM applications will not contain up-to-date and accurate information unless every salesperson is committed and held accountable to updating it - DAILY.
CRM doesn't provide management with an accurate forecast. CRM allows salespeople to place prospects in the wrong stage of the pipeline. CRM doesn't need to require much data, give salespeople too much leeway, or provide inaccurate forecasts. Management should love it for the pipeline and forecast. Company has archaic CRM.
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