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CRM doesn't provide management with an accurate forecast. Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. Management should love it for the pipeline and forecast.
To beat the numbers, you need to avoid the “average sales culture ” where the generally agreed-upon method of orientation includes some marketing messaging and a quick, “Here’s your annual quota. New hires need extra help and attention because markets will be new, account books will be wonky, and rules will be confusing. Good luck!”.
Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Landslide has a similar offering for building a sales process. Marketing makes claims to be more involved in the revenue gen process wanting to manage and qualified leads when they are 'ready to buy'.
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