3 Common Data Quality Challenges That Undermine Sales Forecast Accuracy
Sales and Marketing Management
JULY 17, 2020
Author: Steve Rietberg and Craig Riley, Gartner In uncertain economic times accurate, timely, and actionable sales forecasts are more important than ever. In most cases, the steps to improve data quality and generate more accurate and trustworthy sales forecasts are within sales operations’ control. Insufficient Data Governance.
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