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“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa

Nutshell

If you remember, Jerry had this revelation in the movie. What were they hoping to get done as a result of the webinar? And the thing is, is when you have a complex sale, you’re trying to get a group of people to buy into change. And I had what I would call my “Jerry Maguire” moment. And change is hard.