Sales 2.0

OCTOBER 20, 2018

Don’t just post on people’s Facebook page for their birthday. If you really want to stand out in your efforts to open up new relationships and stay-in-touch with your contacts, consider mixing up the media. Don’t use email all the time. Pull out a pen, it’s mightier than a sword, you know.

Fashion 279

Fashion Social Media Social Selling Media 279

No More Cold Calling

OCTOBER 6, 2016

Are your sales reps wasting time prospecting? You’re a sales leader accountable for increasing revenue, while at the same time managing your profit margins. If you’re fairly new to your company, your sales reps are a mixed bag of talent. However, a few critical sales challenges still remain. In 2015, 43.6

Referrals 279

Referrals Lead Rank Sales Qualified Lead Lead Scoring 279

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences. Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests). It’s a huge win for ABM too!).

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

No More Cold Calling

MAY 19, 2016

As is the person who invites me (and probably the rest of the world) to connect, and then responds immediately with a sales pitch. Then There Are the Sales Snobs. Sales snobs, on the other hand, miss out on referral opportunities because they narrow their focus too much. These are the sales snobs. Oh sure, I thought.

ACT 260

ACT Referrals Social Media Cold Calling 260

No More Cold Calling

MARCH 23, 2017

Women have everything it takes to succeed in sales. Ask any B2B sales leader about their lead generation challenges, and you’ll get specific answers about why their teams can’t get access to buyers, how sales processes have gotten too long, or why they’re losing to the competition. Why the Gender Gap in Tech Sales?

Hiring 242

Hiring Lead Rank Lead Scoring Company 242

Anthony Cole Training

SEPTEMBER 23, 2020

Instead of in-person meetings, we are now expected to meet via Zoom, GoToMeeting, Facebook Live. Virtual relationships aren’t new and neither are virtual business relationships. What is new are the expectations and the tools. Technology is consistently providing us with more and better ways to connect. We must now:

How To 264

How To Facebook Meeting Tools 264

Sales and Marketing Management

OCTOBER 29, 2018

This kind of content positions you as a thought leader in a given field or industry, does not contain a sales pitch, and should never mention your company or brand except as the source of the content. The video opens with a screenshot of Gavin’s Facebook page which disappears after 40 seconds or so.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Steven Rosen

FEBRUARY 5, 2017

Free Sales Management Training Webinar. All sales managers find coaching difficult salespeople challenging. For Sales Management Case Studies: Coaching Difficult Salespeople. For Sales Management Case Studies: Coaching Difficult Salespeople. Sales managers are the key drivers of performance in sales organizations.

Coaching 271

Coaching Case Study Hiring Webinar Metrics 271

No More Cold Calling

MAY 25, 2017

Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? And considering account-based sales is all about relationships, perhaps a different approach is in order. When I first started out in sales some 27 years ago, we sent out mail shot letters.

Account 288

Account Social Media Social Selling Twitter 288

SBI Growth

SEPTEMBER 7, 2020

The distractions are everywhere – Twitter, LinkedIn, Facebook, Reuters, Bloomberg, CNN, The world is so digital that it is frighteningly easy for employees to get lost in headlines throughout their day.

Twitter 256

Twitter Facebook How To LinkedIn 256

Sales and Marketing Management

JULY 11, 2018

Author: Patrick Foster Using Facebook Messenger as a sales channel has become an incredibly popular option recently, and for good reason. If you haven’t made any alterations to the presentation, your chatbot’s initial window will probably list basic information from your Facebook page, or even be completely blank.

Facebook 195

Facebook How To Intent Retail 195

Sales and Marketing Management

MAY 23, 2018

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Create interesting content.

Social Media 233

Social Media Channels Media Advertising 233

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! DiscoverOrg. Google Alerts.

Research 233

Research B2B Tools Company 233

Steven Rosen

JUNE 20, 2019

Second line sales managers (SLM) don’t coach their FLMs on their coaching. The role of the frontline manager (FLM) is to recruit, develop, and retain top sales performers. By doing these basics well you will consistently crush your sales objectives. By doing these basics well you will consistently crush your sales objectives.

Coaching 334

Coaching Hiring Sales Coaching Social Media 334

Zoominfo

NOVEMBER 20, 2018

Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. Once they’ve finished reading your post, the reader submits subscribes to your sales newsletter. This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Most B2B sales and marketing professionals rely on a combination of LinkedIn, Twitter, and Facebook for lead generation—with research pointing to LinkedIn as the most effective ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

MTD Sales Training

SEPTEMBER 24, 2018

One of the biggest changes in sales over the years has nothing to do with selling itself. The process of sales is evolving as technology, globalisation and communication methods advance and progress. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. 4) Offer unique and valuable insights.

Buyer 308

Buyer Social Media Inbound Loyalty 308

Nutshell

JUNE 21, 2024

If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads. But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? That said, the overall average Facebook ad cost per click is about $0.30.

Paid Content 71

Paid Content Cost Per Click Cost per Acquisition Cost Per Thousand 71

No More Cold Calling

JUNE 15, 2017

I have been in B2B sales so long that I’ve probably forgotten more deals than I remember. It was 20 years ago, when I was working as an account-based sales rep , and I lost the biggest deal of my career. We were thought leaders; we had visibility; and the client loved our solution for advanced sales training.

Account 257

Account Referrals Sales Qualified Lead Lead Generation 257

No More Cold Calling

SEPTEMBER 21, 2017

Women in sales have everything they need to succeed. It’s sneakier than gender discrimination or racial prejudice of old, but just as damaging for careers, relationship-building opportunities, and account based sales teams. The first is Sue, a successful field sales manager in a tech company. Comments were prolific.

Cold Calling 266

Cold Calling Loyalty Account Intent 266

Zoominfo

DECEMBER 12, 2018

The B2B sales cycle has always been complex and multifaceted—and it’s grown even more complicated in recent years. Given the complex nature of the modern buyer’s journey, it should come as no surprise that the typical B2B sales cycle is longer than the typical B2C sales cycle. 5 Tips to Shorten the Sales Cycle with Social Media.

Social Media 210

Social Media Sales Cycle Top of Funnel Media 210

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). 78% of online audiences are already watching video on Facebook Live. 90% think video quality is the most important aspect of Facebook Live videos ( source ). The options are endless!

B2B 198

B2B Marketing Facebook Social Media 198

DiscoverOrg Sales

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence. Fact: Sales intelligence is more than a list of names and numbers. Sales intelligence includes a depth of information that is both accurate and predictive. Us either.).

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

The Pipeline

SEPTEMBER 17, 2020

Can we agree that despite many claims to the contrary, there is no single proven method for continuous success in B2B sales? That’s neither good nor bad, but an honest way to start looking at a real problem is sales today. I get it, it is core to the human experience, but is it a core requirement for every sale?

Hiring 286

Hiring Fashion Facebook Pivotal 286

MTD Sales Training

NOVEMBER 5, 2018

Are they following you on Facebook? So, think of these five steps you need to take to determine the customer’s journey and work with them to ensure the mapping you make helps you achieve then best experience for the customer: 1) Understand what your customer’s requirements are at each point on the journey, pre and post-sale.

How To 224

How To Buying Cycle Social Media Follow-up 224

No More Cold Calling

JUNE 1, 2017

What does this have to do with account-based sales? Well, I’ve been waiting my whole life to say this: Account-based sales reps don’t need SDRs. I know what you’re thinking: What’s her beef with sales development reps (SDRs)? There’s No Role for SDRs in Account-Based Sales. OK, not my whole life … only about six months.

Account 234

Account Sales Qualified Lead Lead Rank Referrals 234

Shari Levitin

OCTOBER 7, 2020

In preparation for writing a new virtual sales course for LinkedIn Learning, I contacted my brother, a best selling author and neuroscientist, who focuses on productivity and the brain. . Each time we check a Twitter feed or Facebook update, we get a dollop of opiate-like reward hormones.

Social Media 160

Social Media Media Facebook Course 160

No More Cold Calling

MARCH 1, 2020

Read more about the importance of following up (and other important referral sales topics) in this month’s No More Cold Calling blog posts: The Sales Fortune Is in the Follow-Up. Read “ The Sales Fortune Is in the Follow-Up.”). The Ultimate Sales App—No Smartphone Required. Salespeople love their sales apps.

Follow-up 344

Follow-up Referrals Up-Sell Cold Calling 344

Steven Rosen

JANUARY 19, 2017

I don’t care if you are the CEO, an executive, manager or sales rep, you are inundated with back to back meetings, phone calls, and voice messages, literally hundreds of emails, and numerous texts. Like us on Facebook for fresh content. Are you determined to make 2017 the year you will have breakthrough results?

Call-back 332

Call-back Exercises Energy Facebook 332

No More Cold Calling

MAY 18, 2017

If account-based sales reps want to reach C-suite prospects, the secret is calling at night or on weekends, when their gatekeepers are off duty. High-performing account-based sales professionals don’t waste time cold calling, especially not at night or on weekends. How Referrals Work for Account-Based Sales Teams. Seriously?!

Gatekeeper 224

Gatekeeper Account Referrals Decision Maker 224

No More Cold Calling

SEPTEMBER 1, 2016

Here’s how to actually win with referral sales strategies. No other prospecting method competes with referral sales strategies. Now the majority of sales reps say they convert more than 70 percent when they get referrals. Why are sales reps now even more successful when they get referrals ? But I have a theory.

Referrals 274

Referrals Webinar Metrics Cold Calling Competition 274

Bernadette McClelland

NOVEMBER 26, 2014

Julie Cross, speaker and mum, with a realness and rawness that is captivating, posted a photo of herself, arms extended, in her cheap black bikini to her small group of friends on Facebook to encourage them to own their body as well as be proud of who they are. The Time is Now, don’t you think?

SME 366

SME Social Media Influencer Up-Sell 366

No More Cold Calling

JULY 13, 2017

Can sales managers influence the buying process? If sales close, you win. Calls with their sales managers become about justifying why prospects should be in their pipelines in the first place, and discussing ways these account based sales reps can accelerate the buying process. You can’t manage revenue.

Account 287

Account Referrals Cold Calling Ideal Customer Profile 287

DiscoverOrg Sales

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. More important: Those 303 hours of social browsing are sales opportunities for you. For sales professionals, it’s probably LinkedIn. You do you.

Social Selling 192

Social Selling Social Media Media Twitter 192

No More Cold Calling

SEPTEMBER 7, 2017

Women in sales also know a thing or two about unconscious biases. On average, women in account based selling outperform men in quota attainment and generating sales leads. Two years ago, I wrote many articles about women in tech and women in sales. Women in Sales: Check Your Math. Ready to change your sales future?

Account 224

Account Lead Rank Hiring Cost per Acquisition 224

Zoominfo

JUNE 28, 2021

This will help provide context to how conversational marketing is the smartest solution for your sales and marketing efforts. In the last few years, people have been wired to communicate over synchronous conversational apps like Whatsapp, Wechat, Facebook Messenger, and iMessage. Sales reps can’t be available for 24/7.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246