Product Led Growth: Turning Salespeople into Sherpas
Sales Hacker
JANUARY 16, 2020
It’s hard to imagine a PLG company employing an army of blazer-clad salespeople, hawking software at tradeshows and flying around the country to host fancy steak dinners. It’s even harder to imagine they have a gong-banging, beer-chugging sales floor, populated by hundreds of SDRs and AEs. Getting to the top of Everest isn’t easy.
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