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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

With the right product in the right market, product led growth can be the key to unlocking very low customer acquisition costs. It’s even harder to imagine they have a gong-banging, beer-chugging sales floor, populated by hundreds of SDRs and AEs. The salesperson in a PLG company is like a sherpa on Everest. Actions or events.