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I align it then to the fact that you know, I have a methodology called what’s your Everest, right? And it just really comes down to, you got to figure out what your Everest is, I don’t even care what it is. No one summits Everest because they had nothing to do on a Sunday. These are all major names in the space.
It’s even harder to imagine they have a gong-banging, beer-chugging sales floor, populated by hundreds of SDRs and AEs. PLG companies do have a sales team, but PLG salespeople act very differently from your average sales person. The salesperson in a PLG company is like a sherpa on Everest. Actions or events.
I felt a little like Sir Edmund Hilary when he was about to become the first man to conquer Mount Everest: Lots of people could describe the mountain right up to a level below the summit, but none of them were able to offer any advice about succeeding on that final stage. What you do before you move into a new appointment. •
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