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CRM Hijacks Customer Experience Strategy

Tony Hughes

We asked the participants what they believed the biggest challenges and burning issues are in Customer Experience, and we deliberately avoided steering the conversation toward CRM software. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

CRM 82
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True innovators identify the spaces in between

Velocify

Our hypothesis was that through observation of their day-to-day workings we would learn better how they used our software or more importantly when they didn’t use our software. All the visits were valuable, but one visit in particular shapped our software development direction drastically.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A people person with extensive C-Level experience in enterprise software, business development and operations. In 2005 I co-founded Altify, a Dublin-based global SaaS business focusing on sales and sales best practices. I exited to pursue other interests after Upland Software acquired the company in 2019. Alicia Berruti.

Hiring 135