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CRM Hijacks Customer Experience Strategy

Tony Hughes

But here is the epiphany I had in working with these focus groups and capturing their issues and insights: Customer Relationship Management has been hijacked by software technology. Instead they talk about ‘customer experience’ initiatives and CRM is merely one piece of the puzzle (marketing automation, portals, mobility, social, etc.).

CRM 82
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True innovators identify the spaces in between

Velocify

After this epiphany moment, I begin to more actively listen and found that there is so much chatter in the world around us from mainstream media, social media, and casual interactions with co-workers, friends and family. Through this experience I learned that people don’t often know what they need, they just know what they want.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Hang Black.

Hiring 136