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Modern buyers are savvy and look beyond value, so companies should categorize themselves according to the markets they most influence and segment customers according to how they buy. Epicor, for example, has long been a steady force in the enterprise software world as a focused player.
When choosing CRM software, we have one of two choices: a bespoke CRM (AKA a custom CRM) or an off the shelf CRM (out of the box). For example, you may want to add new modules or functionality to help with segmentation as you gain more customers. But not all CRMs are the same. Of course, each of these uses specialized tools.
With some CRMs, companies have to change how they work to suit the software’s rigidity. Another benefit of SugarCRM is that its software is designed for scalability. Sage and Epicor, document management systems (e.g. Dropbox and DocuSign), B2B data intelligence software (e.g. ZoomInfo), calendars, and email inboxes.
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