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Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.
For example, you may want to add new modules or functionality to help with segmentation as you gain more customers. This allows you to collaborate with sales teams, looking at real-time data to drive follow-ups or marketing strategies. Again, this may be preferable for a startup that is keen to take a product to market.
You can then use this data to inform decisions that improve sales, marketing, and customer support efforts. And with built-in sales and marketing automation, Sugar takes away some of the manual work too. Sage and Epicor, document management systems (e.g. Dropbox and DocuSign), B2B data intelligence software (e.g.
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