Defining the Real Buyer
Sales and Marketing Management
SEPTEMBER 26, 2018
For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .
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