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A Guide to Marketing Automation

Zoominfo

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. Consider lead routing, personalized content creation , lead scoring, email segmentation, and more. Invest in training. Prioritize Data Hygiene.

Marketing 246
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A Guide to Marketing Automation

Zoominfo

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams Prior to getting started, discuss your collective goals and outline any new responsibilities. Consider lead routing, personalized content creation, lead scoring , email segmentation , and more.

Marketing 113
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

To market to these existing customers, make content that will help them get more out of your product. Consider offering free training sessions or reports that analyze how effectively they’re using your product. Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce.