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In this article, you’ll learn 20 of the best ABM techniques, from how to choose which accounts to focus on, to mapping out their personalized marketing experience. Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce.
Use your email to let them know that you’re relevant, growing and, importantly, interested in them. Align sales and marketing efforts. Agencies lose prospects when sales and marketing teams aren’t aligned. You can use your emailmarketing to keep them in the loop with changes in your company that might be of interest.
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