Appbuddy

SEPTEMBER 24, 2020

Using a subscriber’s location to create email content for their region. Micro-segmentation is a relatively new concept email marketers are beginning to implement for their programs. Many brands offer a coupon for individuals who abandon their carts as an incentive to return. Social media integration. B2B: HubSpot.

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! One upside is that innovation thrives during periods of disruption, and we’ve seen many examples this year.

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Appbuddy

NOVEMBER 23, 2021

The downside is that clicks generate fewer data points, so email marketers need more of them. It’s the most prominent element in any email body, so making it actionable will deliver a significant uplift in web traffic. Validity helps email senders manage MPP in a variety of ways. From hero to zero.

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Everest How To Intent Case Study 52