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Marketo’s Chief Growth Officer Tells Us What She’s Learned In Over 50 Quarters in Software Sales

Drift

Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.

Eloqua 91
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List of best marketing automation software for 2021

Salesmate

In fact, 75% of the companies are using marketing automation, which proves that you need to implement the best marketing automation software right away if you want to gain a competitive edge! . Marketing automation is software that enables you to put all your menial tasks on autopilot, so you can save more time and focus on high-intent leads.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. I live in the marketing side, so I talk to these marketers.

Software 187
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting.

Data 177
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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. So education campaigns are underway.

Marketing 266
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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

Scanbizcards integrates with SugarCRM and Salesforce, and plans on integrating with HubSpot, Eloqua, and Marketo in the future. Even better, this bad boy doesn’t require any additional software or setup, as images are stored on a micro USB drive to be viewed on your computer later. Scanbizcards Price: $8.33/mo

CamCard 123
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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement. She’s Down with OPC.

Oracle 223