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The sales enablement landscape in 2025 is evolving faster than ever, driven by advancements in technology, shifts in buyer and seller expectations, and the increasing demand for seamless, data-driven solutions. This transformation is reflected in the surging sales enablement platform market. Valued at $5.23 billion in 2024, it is projected to grow at an impressive CAGR of 16.3% from 2025 to 2030, according to Grand View Research.
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Every month, one of the most important conversations I have is with Lahat Tzvi. While we schedule a 60 minute discussion, they usually last about 2 hours, we have to stop ourselves because they can go on. (Both he and I have taken to blocking our calendars because we know we will go on.) We go from subject to subject, generally focusing on a couple of areas.
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