Mon.Jan 15, 2024

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Appeal to Your Sales Team Heads and Hearts

Steven Rosen

David Hennessy , the VP of Sales at Kite Pharma, delves into his transformative moment as a sales leader, stressing the significance of active listening and strategic questioning. He underscores the necessity for a well-defined and compelling strategy that is effectively communicated to the sales team. David also highlights the crucial balance between the strategy’s rational and emotional facets, resonating with intellect and emotion.

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6 Techniques for Using User-Generated Content in Marketing

Sales and Marketing Management

Because potential customers trust what real customers say about a product or service more than branded messages, user-generated content can create the strongest brand impression. The post 6 Techniques for Using User-Generated Content in Marketing appeared first on Sales & Marketing Management.

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Turning Vision into Action

Steven Rosen

Keith Rzucidlo , Vice President of Sales at Miller Electric, joins the Sales Leadership Awakening podcast to discuss how to turn visions into actions in sales leadership. Keith shares the importance of patience and reflection in driving behavior change and advises sales leaders on coaching and change management. “I think framing it up in a manner that would resonate with them was the critical piece.” – Keith Rzucidlo on implementing change and effective coaching across existing sales leade

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3 Rapport-Building Skills to Help Your Gen Z Sales Reps

SBI Growth

Generation Z is all about tech. However, when building relationships with customers, they might struggle a bit compared to older generations. To close this gap, you must teach your Gen Z reps some key rapport-building skills that will position them as trusted partners despite age differences.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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(4:38 Video) “Appeal to Your Sales Team Heads and Hearts”

Steven Rosen

In this 4:38 video, David Hennessy stresses the importance of understanding the “why” behind strategies, emphasizing a dual approach: the head for rational thinking and the heart for emotional connection. Leaders must appeal to both aspects, recognizing diverse wiring in individuals. Balancing logic and emotion, or enlisting help, is key.

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(5:44 Video) “The Art of Getting Buy-In: A Journey of Vision and Transformation”

Steven Rosen

In this 5:44 video, Keith Rzucidlo emphasizes the importance of bringing data to the table and highlighting the risks of staying stagnant. He also talks about transitioning to a strategic selling approach, highlighting the importance of coaching, leadership development, reflection, and setting expectations for coaching time to optimize sales team performance and prioritize high-value activities.

Video 156
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4 Reasons Your Prospects 'Ghost' You & What You Can Do About It, According to Spiro.ai's CEO

Hubspot Sales

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Many moons ago, I was pitching a huge deal to Sony Pictures. It was all going according to plan — we had a great initial call, flew to Los Angeles to demo the product, and nailed it. Things were looking good. We sent them a proposal and even flew out for a second in-person follow-up.

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Master Social Media as A One-Man Army

Grant Cardone

For many entrepreneurs, their social media team is a one-man army — themselves. Despite this, business owners must dominate these platforms to make an impact. This article outlines how to do just that even if you are the only one on the battlefield… The Secret to Make a One-Man Army Look Like a Squadron… The […] The post Master Social Media as A One-Man Army appeared first on GCTV.

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Unveiling 2023's Top Social Media Management Platforms

SocialSellinator

Discover the top social media management platforms of 2023 to elevate your online presence. Choose the right tools for success with our expert guide.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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‘Breaking Bad’ Stars Create Dos Hombres Mezcal

Grant Cardone

After 7 years of development, Bryan Cranston and Aaron Paul went into business together. Not in illicit substances like their TV characters, but as co-founders of Dos Hombres, an award-winning mezcal company. How Dos Hombres Got Its Start The brain-child of Aaron Paul, Dos Hombres is a labor of love for the two actors. Cranston […] The post ‘Breaking Bad’ Stars Create Dos Hombres Mezcal appeared first on GCTV.

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If You Aren’t Growing, Where Are You Going? The Secret to Continued Success!

The Center for Sales Strategy

Developing sales leaders is not just about their individual growth; it’s the secret to the continued success of the organization. Sales leaders play a pivotal role in coaching teams, driving revenue, and creating a positive culture. With all of this responsibility, it is often difficult for leaders to find time to focus on their own development. Yet, there are many proven benefits to providing leaders with growth opportunities, including increased productivity and performance, better recruitment

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Glossier: A Social Media Success Story

Grant Cardone

If you were active on Instagram between 2014 and now, there’s a good chance that you are familiar with, or at least recognize the name Glossier. During the mid-2010s, the brand was essentially impossible to escape. Seemingly overnight, Glossier came to dominate the makeup and beauty industry and change the way it functions forever. The […] The post Glossier: A Social Media Success Story appeared first on GCTV.

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Unmasking the Best Digital Advertising Practices of 2023

SocialSellinator

Discover the best digital advertising strategies for 2023 with our in-depth guide. Stay ahead with SocialSellinator's insights on maximizing ROAS.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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The 6 Best Ecommerce Platforms for Your Online Business

Nutshell

Every business can get up to speed to sell its products online when equipped with the right tools. One of the crucial tools you must have is an ecommerce platform. The best ecommerce platforms make building and managing an online store easy. These tools also make the buying process seamless, thus providing an excellent experience that retains customers.

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Unveiling Top Social Media Marketing Services: Secrets Revealed!

SocialSellinator

Discover the top social media marketing services with SocialSellinator! Elevate your business online presence and drive results with expert strategies.

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Virtual Presentation Fails: 5 Mistakes Hiding in Plain Sight!

Julie Hanson

Every time I read an article about virtual presentation mistakes, I roll my eyes. Yes, it’s important not to talk too much, fidget or overload your slides. But those are the same mistakes sellers make with in-person presentations. What is rarely discussed are those surprising virtual presentation fails exclusive to presenting in an online world. These 5 mistakes can cause you to lose attention, credibility and influence with prospects.

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The 6 Best Ecommerce Platforms for Your Online Business

Nutshell

Every business can get up to speed to sell its products online when equipped with the right tools. One of the crucial tools you must have is an ecommerce platform. The best ecommerce platforms make building and managing an online store easy. These tools also make the buying process seamless, thus providing an excellent experience that retains customers.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Why Has Pipeliner Created a Salesforce Integration?

Pipeliner

At Pipeliner, we have just created an exciting feature, which will be released in February. We have programmed a seamless Salesforce integration for Pipeliner CRM. We have done this because we often come across midsize and larger companies that have purchased, onboarded, and integrated Salesforce with all of their systems at considerable cost in terms of finances and time.

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How to Create an Ideal Customer Profile and Buyer Personas for Your Business

Autoklose

Crafting an ideal customer profile (ICP) and buyer personas is a fundamental step for any business aiming to connect more effectively with its audience. And yet, even though those two concepts are marketing staples, some business professionals tend to mix the two up and use them interchangeably. However, despite being seemingly similar, the ideal customer profile and buyer personas are very different, but the point is that you need both in order to create messaging that will resonate with your c

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The Jolt Effect: How Top Performers Overcome Customer Indecision | Matt Dixon - 1745

Sales Evangelist

On today’s episode of The Sales Evangelist, our host, Donald Kelly, talks with Matt Dixon about how top performers overcome customer indecision. At the beginning of the pandemic, sales went entirely virtual overnight. Matt, and his team, studied 2.5 million recorded sales calls to answer the questions: what possesses a customer to go through an entire sales process and then not follow through, and what do the best salespeople do to avoid that happening to them?