The Center for Sales Strategy

DECEMBER 4, 2023

There are four key performance indicators I recommend everyone keep a weekly focus on. If you are a manager who does weekly individual focus meetings with your AE's or if you are a manager managing managers, these four things will help you keep the focus of the individual and the team on things that are crucial in moving the needle. These four essential metrics will tell you if you are on track for success.

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Sales Management Meeting Sales 97

Sales and Marketing Management

DECEMBER 4, 2023

Risk is part of being in business, but you must be ready to react positively to industry influences and marketplace changes with risk-abating solutions. The post Risk Avoidance as a Competitive Advantage appeared first on Sales & Marketing Management.

Competition 274

Competition Influencer Industry Positioning 274

Sales 2.0

DECEMBER 4, 2023

In the near future, savvy salespeople are going to greatly enhance their sales by leveraging AI. One of the mechanisms for this improvement will be leveraging the “social graph” more effectively. It’s always been true that a referral beats any other lead, with referrals converting to customers 50% of the time, according to Joanne Black. AI will help us use our “social graph” to find referrals without spending too much time on research.

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Referrals LinkedIn Data Research 195

Partners in Excellence

DECEMBER 4, 2023

This morning, I’ve been having a fascinating email conversation with my friend, Brian MacIver. If you don’t know/follow Brian, you should, he’s one of the best thinkers/practitioners I’ve met in selling. We were talking, loosely, around the advantages of being customer focused and what that means. He was sharing data that, frankly, wasn’t surprising, but it was stunning.

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Customer Scale Buying Cycle Discount 146

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Hiring

Hubspot Sales

DECEMBER 4, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to an amicable, productive resolution, that’s just not how things work.

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Hubspot Closing Hiring Cold Calling 92

Pipeliner

DECEMBER 4, 2023

In this podcast episode, John Golden interviews AJ Silber, founder of Small Business Bonfire. They discuss the evolution of SEO, emphasizing the shift from backlink reliance to building topical relevance and E-A-T (Experience, Expertise, Authority, Trust). Silver predicts Google will prioritize content based on the author’s experience and expertise.

Strategy 59

Strategy Small Business Small Business Google 59

Apptivo

DECEMBER 4, 2023

1. Feature Updates 2. Bug Fixes At Apptivo, our primary objective is to boost system performance and address reported issues, consistently working towards improving overall efficiency. Through dedicated efforts to optimize business operations, we aim to provide a seamless experience for you. Our commitment extends to bug resolution and the integration of valuable feedback, making Apptivo a more robust and reliable platform.

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Pivotal Lead Rank Lead Scoring System 52

Pipeliner

DECEMBER 4, 2023

The Changing Landscape of SEO Our conversation began with AJ Silber , who is currently based in London, UK, sharing his insights on the evolution of the SEO industry. He noted that in the past, SEO strategies heavily relied on backlinks. However, due to the cost and time-consuming nature of this approach, the focus has shifted towards building topical relevance and establishing E-A-T (Experience, Expertise, Authority, Trust).

Video 52

Video Strategy Face-to-face Small Business 52

Apptivo

DECEMBER 4, 2023

1. Feature Updates 2. Bug Fixes At Apptivo, our primary objective is to boost system performance and address reported issues, consistently working towards improving overall efficiency. Through dedicated efforts to optimize business operations, we aim to provide a seamless experience for you. Our commitment extends to bug resolution and the integration of valuable feedback, making Apptivo a more robust and reliable platform.

Pivotal 52

Pivotal Lead Rank Lead Scoring System 52

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Call Monitoring

SocialSellinator

DECEMBER 4, 2023

Explore the best digital media companies in Boston, MA with our in-depth guide. Discover how they revolutionize business success and find your ideal partner today!

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Media Company 52

Close

DECEMBER 4, 2023

Looking to crush your sales targets in 2024? Get ahead with BANT. Discover this oldie-but-goodie framework, qualify prospects better, and close more deals.

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Buyer Sales Qualified Lead Closing Prospecting 52

Janek Performance Group

DECEMBER 4, 2023

When salespeople debate who the greatest salesperson is of all time, many names are tossed around. One name often missed is Thomas J. Watson Sr., the founder of International Business Machines (IBM). Tom Watson did for selling what Henry Ford did for manufacturing. Watson’s pioneering approach to sales and training was key in shaping modern sales practices.

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Sales Leadership Hiring Lead Rank Lead Scoring 48

SocialSellinator

DECEMBER 4, 2023

Discover the best internet marketing services in Portland with our comprehensive review. Elevate your business's online strategy in OR today!

Marketing 52

Marketing Strategy 52

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Sales

Leading Results Rambings

DECEMBER 4, 2023

At Luna Creative Marketing, SEO is one of our core strengths. We take great pride in our ability to help businesses thrive in the competitive online world through effective and ethical search engine optimization practices. In this chapter, we will delve into what sets us apart as a leading digital marketing agency and why choosing to work with Luna Creative Marketing can make a significant difference in the success of your online presence.

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Engineering Competition Marketing Leads 40

Zoominfo

DECEMBER 4, 2023

The timing of a cold call can make all the difference between landing a sale or getting hung up on. That’s why there’s an endless supply of advice about when to hit the phones, and when to avoid dialing at all costs. Are late mornings on Wednesdays good? How about 4 p.m. on Mondays? While it feels more satisfying to target a specific time and day, these time slots actually don’t guarantee your prospect will answer — and they’ll definitely be harder to manage if you’re juggling multiple time zone

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Cold Calling Prospecting Guarantee Follow-up 130

Hubspot Sales

DECEMBER 4, 2023

If you’re a business owner like me, you’re probably familiar with the terms demand forecasting and sales forecasting. Ultimately, these are strategies you can use to predict demand and revenue, ensuring you have enough resources on hand and enough money coming in. But as with all things, it’s not always that simple. Not to mention, figuring out the difference between demand forecasting vs sales forecasting can be tricky too.

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Forecasting Sales Forecasts Hiring Retail 76

Sales Evangelist

DECEMBER 4, 2023

In this episode of the TSE podcast, host Donald Kelly speaks with development lead Brain Liebel from Ambition. They dive deep into the rhythms of successful sales strategies and performance to redefine the sales approach. Donald and Brian unpack the essence of human interaction in sales, the strategic 'snowball effect' of building a robust sales pipeline, and how to turn data from sales conversations into tactical gold.

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Pipeline Top of Funnel Hubspot LinkedIn 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail