The Center for Sales Strategy

JANUARY 2, 2024

One of the most difficult things for a seller is releasing an account they have not been able to sell. It is human nature to keep it, ‘just in case,’ and it is a manager’s responsibility to work with sellers to keep a short list of key and target accounts. There are many ways to accomplish this goal.

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Demand Generation Targets Account Sales 125

Sales and Marketing Management

JANUARY 2, 2024

There are several benefits to creating a scholarship program. Here’s why your B2B company needs one. The post Cultivating Talent: A Guide to Starting a Scholarship Program for Your B2B Company appeared first on Sales & Marketing Management.

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B2B Company Benefit Marketing 156

Partners in Excellence

JANUARY 2, 2024

Somehow, the New Year, particularly for sellers, represents a fresh start. Regardless of our performance in the past fiscal year, we start the New Year anew. If we blew away our quotas in 2023, pretty soon managers will be asking “What have you done lately?” If we missed our goals, that is all behind us, and we start anew. We may have set a few resolutions for the New Year.

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Quota Strategy Coaching Tools 138

Smooth Sale

JANUARY 2, 2024

Photo by Geralt via Pixabay Six Effective Ways To Ignite Personal Motivation For Growth Attract the Right Job or Clientele: Personal must-dos and career projects can be overwhelming, requiring us to motivate ourselves to complete what is on the agenda. Accordingly, the motivation to do the necessary quickly dwindles for many, and success is a far-off to become an unachievable dream.

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Advertisement

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

Sales Process

Sales Hacker

JANUARY 2, 2024

Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong. He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn: Eran’s career advice to younger go-to-market professionals. Two stages of AI advancements and which is more valuable.

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Scale Intent Data Intent Lead Intent 102

The Sales Readiness Blog

JANUARY 2, 2024

Sales opportunities can easily lose momentum and stall, creating a bottleneck in the sales funnel and leading to lost deals. To overcome this common sales problem, sales professionals must utilize sales strategies that prioritize connecting with senior decision-makers, demonstrating value, and positioning themselves as trusted advisors. Let's dive into the three tactics to move your sales opportunity forward.

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Opportunity Decision Maker Top of Funnel Funnel 98

One of a Kind Sales

JANUARY 2, 2024

There is no lack of lists of supposedly “unbreakable” business etiquette rules. The role of etiquette is to help us have smooth, respectful interactions with others. Salespeople can be particularly challenged by this because, in reality, customs may change from industry to industry and from prospect to prospect.

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Construction Industry Prospecting Customer 98

Pipeliner

JANUARY 2, 2024

Are you tired of complex sales processes that overwhelm both you and your potential customers? In this captivating podcast episode, we explore the art of selling with simplicity alongside sales veterans John Golden of Sales POP! Online Sales Magazine and Pipeline CRM, and Bob Marsh , CEO and leader of two category-creating companies. We delve into the importance of authenticity, the changing role of salespeople, and how to guide customers toward informed decisions.

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Sales Process Video CRM Pipeline 98

SocialSellinator

JANUARY 2, 2024

Discover leading strategies with your local digital marketing office near me. Enhance your business with SocialSellinator's expert services today!

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Marketing Strategy Marketing Qualified Lead Leads 97

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Alice Heiman

JANUARY 2, 2024

In the ever-evolving world of B2B sales, few stories are as compelling as that of Guillaume Moubeche, CEO of Lempire. Moubeche’s journey, discussed in detail with Alice Heiman on Sales Talk for CEOs, is not just about skyrocketing a SaaS company to $20 million in revenue. It’s about challenging the norms of sales strategies and bootstrapping a business with sheer determination and innovative tactics.

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Scale B2B Inbound LinkedIn 77

SocialSellinator

JANUARY 2, 2024

Unlock the secrets of best digital media in 2023! Explore cost-effective strategies, top social platforms, and future trends to elevate your online presence.

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Media Trends Strategy 97

Adaptive Business Services

JANUARY 2, 2024

I have identified 20 distinct areas where we can customize your Nimble CRM account to meet your specific needs and we can do that in one to three meetings (3 hours total). I am making this package available for $450, paid in advance. This is a $525 value. A large percentage of my clients are existing Nimble users. Many of them have been on and off Nimble several times.

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CRM Customer Google Pipeline 71

SocialSellinator

JANUARY 2, 2024

Discover the secrets of pricing for social media content with our in-depth guide, and leverage your digital marketing strategy to its full potential.

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Social Media Media Strategy Marketing 97

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Nimble - Sales

JANUARY 2, 2024

We are delighted to announce a significant update to Nimble’s Custom Fields—introducing Multi-Value Custom Fields to refine your contact data management! This new feature enables the recording of varied information within every contact record, presenting a more detailed approach in contrast to our previous, single-value custom fields. Multi-Value Custom Fields work as smart tools to […] The post Nimble Introduces Multi-Value Custom Fields for Precise Data Management appeared first o

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Data Customer Tools Social Selling 64

Alice Heiman

JANUARY 2, 2024

In the ever-evolving world of B2B sales, few stories are as compelling as that of Guillaume Moubeche, CEO of Lempire. Guillaume or “G” as his friends call him is one of the happiest, most friendly CEOs you will come across. But don’t let that fool you, he’s one determined founder. When he realized how hard it was going to be to raise money he completely changed his focus to the customer and it worked.

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Scale Ideal Customer Profile LinkedIn Inbound 62

Janek Performance Group

JANUARY 2, 2024

In a recent survey, we asked sales professionals: “Which aspect of the sales cycle induces the most anxiety?” The top response was unsurprising — cold outreach and prospecting ranked number one. Cold outreach essentially entails introducing yourself to someone for the first time, a situation that often rivals public speaking for inducing anxiety levels.

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Face-to-face Lead Rank Lead Scoring Cold Calling 62

Product Management University

JANUARY 2, 2024

If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more. Here’s the one thing they’ll all have in common though. Every description will be something related to the product manager’s job responsibilities, and that’s why the definition of strategic product management varies so widely from one individual to another, and even more so from one organization to another.

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Lead Rank Segment Lead Scoring Call-back 59

Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Trends

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. One strategy that has proven to be a game-changer is hyper-personalization. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. Whether you’re a seasoned sales professional or just stepping into the world of digital advertising, understanding how to implement and deploy hyper-personalization

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Examples Advertising Advertising Marketing 52

LeadFuze

JANUARY 2, 2024

Ever felt like you’re shouting into the void, trying to make your voice heard above the digital din? Keyword research using AI is like having a megaphone that reaches just the right ears. Picture this: Instead of casting nets in vast oceans, you’re laser-targeting fish already leaping for your bait. It’s smart fishing in the sea of search engines.

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Research Tools Cost Per Click Lead Rank 52

Pipeliner

JANUARY 2, 2024

Sales Simplified: Authenticity and Advice Lead the Way Is your sales approach complex and overwhelming? Join John Golden and Bob Marsh , sales veterans, as they discuss simplifying the process, embracing authenticity, and guiding customers through decisions. Today’s buyers are bombarded with information, making clear communication crucial. Bob Marsh emphasizes the salesperson’s role in simplifying the decision-making process and guiding customers with ease and clarity.

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Sales Process Face-to-face ACT Buyer 52

SugarCRM

JANUARY 2, 2024

The B2B marketing landscape never stops evolving. In such a dynamic space, it’s natural for businesses to navigate the many challenges and opportunities that arise along the way. But building a consistent and cohesive brand image is becoming incredibly difficult, with many companies seeming to be focusing on infusing honesty and authenticity into their messaging and campaigns.

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Lead Rank Infusion B2B Lead Scoring 29

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Sales