Wed.Mar 22, 2023

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You're Looking for Sales Productivity in the Wrong Place

RAIN Group

One of the first things sellers learn is to keep it simple. Yet when it comes to a particularly hot topic in our industry, sales leaders do anything but. Rather than apply the K-I-S-S principle to sales productivity, many leaders instead turn to technology, tracking, and top-down governance.

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The New Sales Conversation: How AI is changing the way we sell

Sales and Marketing Management

For 11 out of 12 straight months, Jonathan Bragg finished in the top 10% of the more than 400 sales agents working in a call center for HomeServe USA Corp., a home-repair service company. His secret, he told The Wall Street Journal, is that he listens to people. “I don’t just say stuff and read […] The post The New Sales Conversation: How AI is changing the way we sell appeared first on Sales & Marketing Management.

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How Marketers Can Make Strategic Adjustments to Drive Growth

SBI Growth

Previously, SBI Research reported that one of four tensions facing CEOs this year is Prioritizing customer acquisition, but deprioritizing Marketing spend. Our position remains that while attribution can be obscure, CEOs should resist the temptation to reduce marketing expenses. In recent exchanges with our audience, we uncovered perspectives and ideas relative to value-driven marketing and where to potentially cut back on underperforming channels.

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3 Ways to Increase Sales Reps’ Use of Marketing’s Content

Sales and Marketing Management

Showcase support from top sellers The post 3 Ways to Increase Sales Reps’ Use of Marketing’s Content appeared first on Sales & Marketing Management.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How Much Does it Cost for Your Sales System to NOT be Sustainable?

Membrain

I often talk about the importance of developing a sales system that is consistent , scalable , and continually improved. But I haven’t really addressed the question of what happens when it’s NOT sustainable. The cost of not being sustainable is high, and, unfortunately, the vast majority of sales systems are not.

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How to Network in Consulting (+6 Tips)

Hubspot Sales

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. If you’re a consultant looking for new opportunities, you should be actively networking.

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AI Will Be Both a Job Killer and a Job Creator

Sales and Marketing Management

AI has been labeled a job killer as it replaces humans with robots for a wide range of work roles. Although thousands of jobs currently performed by humans will be handed over to tech tools that can handle them more efficiently and cheaper, experts predict that AI and the resulting “smart automation” will ultimately create […] The post AI Will Be Both a Job Killer and a Job Creator appeared first on Sales & Marketing Management.

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Setting Up Your New Sales Hire for Success: 5 Key Factors

The Sales Readiness Blog

Hiring and onboarding new sales hires can be extremely challenging especially for sales managers who lead, manage, and coach an existing sales team. Focus on these five factors to increase your odds of success with new sales hires.

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6 Small Changes that Can Send Your Team’s Morale Into Overdrive

Sales and Marketing Management

Boosting your sales and marketing team’s morale is an excellent way to increase workplace happiness and productivity. Use these tips to get ahead. The post 6 Small Changes that Can Send Your Team’s Morale Into Overdrive appeared first on Sales & Marketing Management.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Disconnect Between Sales People and Sales Tools

The Center for Sales Strategy

Many organizations rely on sophisticated sales tools to automate sales activities, manage sales pipelines, communicate better with leads, close more deals, and improve their sales team’s performance. That said, some businesses still struggle with adopting software for sales. The reasons vary, but most of the time, it’s due to a disconnect between their AE’s and these innovative sales technologies.

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Podcasts Are More Common in Today’s Sales Conversations

Sales and Marketing Management

How would you feel if a prospect or current customer reached out to you with an offer to spend half an hour talking about your brand, having you share insights about industry trends or seeking your thought leadership? It may sound too good to be true, but it’s being accomplished routinely — possibly by your […] The post Podcasts Are More Common in Today’s Sales Conversations appeared first on Sales & Marketing Management.

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5 [Must-Know] Inside Sales Tips to Close More Deals

Marc Wayshak

Over the past couple of years, there has been a seismic shift to inside sales. Salespeople who used to sell out in the real world, face-to-face with prospects, began selling inside, never having to leave the office in order to close deals. While there are more salespeople now heading back out to sell in the real world, many still don’t have to leave the office in order to close deals.

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How To Give Unforgettable Sales Demos EVERY time

Sales Hacker

Ready to give demos that leave your customers speechless? Join Mor Assouline and Erin Lenoard as they share their “secret sauce” to close more deals from the moment they reach your pipeline. Guests: Mor Assouline , Founder of From Demo to Close Erin Leonard , Account Executive at Outreach You’ll learn: How to be trusted within the first 5 minutes of the demo Leave prospects begging to use your product Learn how to get prospects to sell themselves so you don’t have to How to keep multiple stakeho

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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Overcoming Cold Call Resistance

Selling Energy

The more you think of yourself as the connection between a product or service that is available and someone who needs it, the more effective a sales professional you’ll be. This shift in perspective can have an enormous impact on your performance across the board. A attendee at one of our Selling Energy Boot Camps recommended a book called, “The Psychology of Sales Call Reluctance” by George W.

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Understand Your True Identity

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Understand Your True Identity Note: Professor M.S. Rao, Ph.D., ‘The Father of Soft Leadership’ provides today’s blog content, Understand Your True Identity. Professor M.S. Rao, Ph.D., is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India.

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Sales Call Planning……

Partners in Excellence

I know at least 80% of the people seeing this title are probably rolling their eyes thinking, “Why are we talking about this?” Some will be thinking, “I have my scripts, all I have to do is stick to the script… ” Others will think, “I’m experienced, I’ve made 1000s of calls, I know what to do……” But customers, at least 72% would prefer not talking to a sales person—ever!

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Tips for a Successful Nimble CRM Implementation

Adaptive Business Services

I’ve had the privilege of assisting many many companies with their Nimble CRM implementations. Some were just getting started while a large percentage of others had actually been using Nimble CRM for some time and they were finally tired of “flopping around”. CRM installations, on the whole, have an absolutely abysmal track record when it comes to achieving a successful long-term adoption.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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A Lesson In Choices

Rob Jolles

LISTEN NOW on Apple Podcasts March 22nd, 2023 Some years ago, I took a road trip to Camp Hill, Pennsylvania to meet with a very special person. I had exchanged letters with this man for over five years, and through our conversations, I learned a lot about choices. In this Pocket Sized Pep Talk you’ll hear an inspiring story about this man who not only lived his choices, he wrote a book, which later became a move about the lessons he learned from those choices Rob Jolles ( 00:00 ): Some yea

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Tips for a Successful Nimble CRM Implementation

Adaptive Business Services

I’ve had the privilege of assisting many many companies with their Nimble CRM implementations. Some were just getting started while a large percentage of others had actually been using Nimble CRM for some time and they were finally tired of “flopping around”. CRM installations, on the whole, have an absolutely abysmal track record when it comes to achieving a successful long-term adoption.

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