Membrain

JULY 7, 2024

What if the key to transforming your sales career lies in revisiting the entrepreneurial spirit of your youth? Meet Founder & Partner of SalesStar Juan Pablo Urruchua , or JP, whose journey from selling cookies and eggs to schoolmates to becoming the chief commercial officer for a division of a Fortune 500 company. With a unique perspective on sales as an exchange of value, JP shares invaluable lessons from his diverse background and how they shaped his approach to building and coaching effe

Coaching 70

Coaching Sales Meeting Company 70

Anne Miller

JULY 7, 2024

Many of you know my book, “ The Tall Lady with the Iceberg ,” which specifically shows sales and business people how to use metaphors to sell, persuade, & explain anything to anyone. For the true “Metaphorians” out there, I have two summer book recommendations for you that complement my how-to book. One can be used as a reference to find an apt metaphor for a given situation and the other is an absolutely fascinating deep dive into why metaphors work and their (often unconscious) impact on

Sports 62

Sports Face-to-face Up-Sell Advertising 62