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What 15K Demos per Year Taught Us About Converting Inbound Sales Leads

DiscoverOrg Sales

“When I first started at DiscoverOrg two years ago, I joined a group of six other Sales Development Reps (SDRs). We were all green to the role and new to sales in general. We had a team lead, whose job was daily cheerleading – but the role of ‘manager’ on the Inbound team didn’t exist.”

Lead Rank 276
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Is the MQL Dead? Nope.

Zoominfo

Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. The MQL’s actions (for example, providing contact information in return for downloading a whitepaper) signal their purchasing potential and readiness to talk to sales. What Is Lead Qualification in Marketing?

Lead Rank 130
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7 Proven Tips for Seamless Sales and Marketing Alignment

Allego

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies. (An

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The Complete Guide to Building an Ideal Customer Profile For B2B Sales Teams

Tenbound

B2B sales are shaped by messaging and targeting. For sales leaders, defining your ICP allows you to prioritize high-value prospects, accelerate deal cycles, and drive more consistent wins. For individual sales reps, having a deep understanding of your ICP is essential. Tenbound Expert Network.

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4 ways to use your CRM to power your sales and marketing feedback loop

Zendesk Sell

Aligning sales and marketing teams is a struggle for many companies. The sales department grows frustrated because they don’t have the necessary material (i.e., blog posts, white papers, eBooks) to make a sale. Therefore, marketing may become annoyed when sales doesn’t even use what they produce.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification.