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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

And the other big tip is not to overlook the role of Inside Sales, particularly when it comes to B2B Marketing. Therefore, having a CRM database that allows sales leads to flip flop between the direct sales team and the inside sales team provides the ideal follow-up using the warm-up artist and the big closers at just the right time!

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Executive Interview with Pete Gillette of @ZuantApp: Sales as a Buying Experience

SBI

And the other big tip is not to overlook the role of Inside Sales, particularly when it comes to B2B Marketing. Therefore, having a CRM database that allows sales leads to flip flop between the direct sales team and the inside sales team provides the ideal follow-up using the warm-up artist and the big closers at just the right time!

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Your Channel Partners Aren’t The Enemy!

Partners in Excellence

Ironically, while many organizations invest a lot in developing channel relationships–too often, the attitudes within the sales organization are, “They are the enemy.” We need to think of our channel partners in very much the same terms as we think of our own sales people–whether they are field direct or inside sales.