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Direct mail Direct mail, for decades the workhorse of directresponse communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Field reps for a B2B software company (a CRM platform, say), might attend tradeshows, conferences, and industry events to promote their products and generate new business. As such, inside sales reps need to be highly organized, and they typically use a variety of scheduling tools to break their day up into work “sessions.”
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