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The 5 Top Media for Cold Prospecting

Pointclear

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

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Prospectors’ Guide To Objection Handling – Part IV – “No Time” – Sales eXchange 164

The Pipeline

One of the easiest ways to dismiss Interruptions and to get the most out of Conditioned Responses , is by telling the caller that you are busy. Prospect: I’m really busy, can you call me back? Prospect: Call me Tuesday morning! Different Prospect: I’m sorry, but I am really busy right now. click dial tone].

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How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

The post How Science Can Save the Lost Art of Direct Response Copywriting by Steve Jones appeared first on Corporate Visions. Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! You” phrase your campaigns.

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Your Customer Has Changed. Have You? 6 Questions You Must Answer.

The Sales Hunter

If your customer is responding indifferently, it’s likely you’re insulting the prospect by repeating what they already know. Do your customers bring you questions in direct response to what they might have seen on the internet? If so, how is the customer responding? ” Sales Motivation Blog.

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Setting Expectations In A Low Barrier World

The Pipeline

Sellers and their leaders are directly responsible for this. The alternative to setting questionable expectations, is to set specific expectations vis-à-vis the prospects business objectives. If you can draw a line connecting where the prospect is, to where they are trying to go, you can replace expectations with outcomes.

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Buy My Crap – Please!

The Pipeline

How any single buyer reacts to you is shaped more by those experiences than a direct response to your approach, if you forget to take that into account, you will fail to make progress. The reality is that it is often not so much your crap vs. their crap, but how can you make their crap better for the prospect.

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7 Keys to Handling the “This Is Too Expensive” Objection

Marc Wayshak

Have you ever found yourself in a situation where everything seemed promising with a prospect, but when you revealed your price , they responded with, “This is too expensive”? It’s crucial not to immediately accept the notion that prospects find your offering expensive without examining your initial interactions.