Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

Intent Data 130

Intent Data Intent Account Data 130

Corporate Visions

SEPTEMBER 12, 2019

The post How Science Can Save the Lost Art of Direct Response Copywriting by Steve Jones appeared first on Corporate Visions. Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! You” phrase your campaigns.

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation Targets 69

Zoominfo

MAY 31, 2022

Intent data can tell you who is in the market for a solution like yours right now. This data allows marketers to prioritize accounts with high intent that are looking to buy soon and send them straight to sales for proactive outreach, or to get in front of accounts with low intent before their competitor does.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130