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During this stage, B2B reps may also have to communicate with gatekeepers to reach the individual who can make the final purchasing decision. After you make your initial outreach to the contact or gatekeeper, your goal is to establish a meeting or call to keep the conversation going. Sales Leadership Competencies.
For Millennials and others looking to leverage LinkedIn or Sales Navigator at the core of your strategy, I would highly recommend dropping everything and reading Neil Rackham 's books like SPIN Selling. Wouldn't it be nice to manage the KPIs that can actually be managed and leverage the sales activities that actually lead to revenue outcomes?
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