Direct Mail Inside Sales Telemarketing 
Markempa - Inside Sales
SEPTEMBER 29, 2006
A recent BtoB Magazine article by Carol Krol, "Copy this: Telemarketing big with Xerox" shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Validating direct marketing lists. Following up on direct mail campaigns.
The Sales Association
MAY 22, 2011
Sharing best practices in sales and sales management www.salesassociation.org. Why Telemarketing Remains the Unsung Hero of Lead Generation. By Kathy Tito Denise Clancey is a true luminary in the field of telesales and telemarketing. How does a sales organization reconcile all of the options? Sunday, May 22, 2011.
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