Direct Mail, Incentives and Telemarketing

Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

Pointclear

AUGUST 27, 2013

My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock. Leads who had answered at least 50% of the profile questions on the web/exhibit/direct mail forms. The telemarketing time amounted to about 250 hours, over four weeks.

Telemarketing

Telemarketing Leads Marketing Qualified Lead Sales Management

25 Ways to Build Your Prospecting List By C.J. Hayden

Sales Training Advice

JULY 30, 2012

Services like InfoUSA or Dun and Bradstreet can provide you with targeted consumer or business lists for direct mail or telemarketing. Affiliate programs, referral fees, and discounts on future services can all be incentives for people to pass along leads. Don’t forget your alumni association.

Prospecting

Prospecting Hoovers Referrals Jigsaw

Sales Pro Central

Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

25 Ways to Build Your Prospecting List By C.J. Hayden

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