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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce.

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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

Just as demographics are characteristics of people, firmographics are characteristics of organizations. . These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. There are several AI assisted tools, like Outreach , to help you track engagement data across different platforms. Behavior data.

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Account Targeting Strategy: All the Data Points You Need

LeadFuze

They can be defined as demographics, but for firms. Firms with certain demographic characteristics have a higher close rate. These include Mattermark, DiscoverOrg, Dun & Bradstreet and Reachforce. You probably want to avoid offshore services that use the most basic web scraping tools. Industry, market, and vertical.

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