LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Sales Hacker

NOVEMBER 14, 2019

In the past, managers would give their SDRs free rein to prospect whomever they wanted. Just as demographics are characteristics of people, firmographics are characteristics of organizations. . These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. Technographic data. Behavior data.

Account 79

Account Data Webinar Metrics Strategy 79

LeadFuze

DECEMBER 2, 2021

There are three types of data that account-based salespeople need in order to succeed: prospect information, business intelligence and product knowledge. Need Help Automating Your Sales Prospecting Process? In the past, many managers gave their sales representatives free reign in prospecting anyone they wanted.

Account 52

Account Data Strategy Vendor 52