No More Cold Calling

JULY 29, 2021

Unless you address the broken links in your prospecting system, your sales reps will continue to struggle with closing the deal. They just gave a demo and the standard pitch. Other reasons why salespeople fail to close sales include: The initial prospects were unqualified. What is their sales plan for following up?

Closing 409

Closing Sales Qualified Lead Lead Rank Lead Scoring 409

Hubspot Sales

NOVEMBER 30, 2020

Most of your business’s prospective customers will not buy from you instantly. But many salespeople and marketers make the mistake of crafting a perfect sales email, holding a great meeting, or running a fantastic product demo, and then sitting back and doing nothing. After four follow-ups, 94% of salespeople have given up.

Follow-up 144

Follow-up Conversion Call-back Decision Maker 144

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? It could be that their sales reps know how to prospect effectively. Most likely, though, they use prospecting insights to reach their sales goals. What are prospecting insights? What are prospecting insights? It turns out they’re pretty important.

Data 246

Data Prospecting Strategy Cold Calling 246

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting? Let’s start at the beginning.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Sales and Marketing Management

AUGUST 28, 2020

Here are some ways that sales teams can remain productive and maximize opportunities with prospects. . One of the most apparent challenges when working remotely is making that all-important connection with a prospect. Virtual Demos and PoCs. If you’ve reached this phase in sales prospecting, it’s go time.

Software 177

Software Software Skype Transportation 177

Zoominfo

NOVEMBER 30, 2020

And as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility, but at the very least, it gets your message read, and faster than if it had been sent via email. . Rules for Texting Sales Prospects. So, the jury is out.

Prospecting 195

Prospecting Face-to-face Cold Calling Benefit 195

The Pipeline

MAY 18, 2021

Depending on who you follow, the number of stakeholders in a B2B decision continues to grow, over 10 by some accounts. As you’ll recall, we have an actionable definition of value , easy to follow, easy to sell. “Buyers will see value in things that measurably move them closer to their objectives. SALESOLOGY.

Hiring 305

Hiring Cold Calling Enterprise Enterprise 305

Hubspot Sales

AUGUST 7, 2024

Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. But during the live demo, disaster struck. Table of Contents What Is a Sales Demo Environment? You can think of a sales demo environment in the same way.

Closing 90

Closing How To Call-back Software 90

Zoominfo

JUNE 10, 2018

Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. Schedule a product demo. You can talk until you’re blue in the face, but until your prospect sees your product in action, they won’t truly understand its value. Avoid talking about yourself during the demo.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. Automate Email Follow Up and Scheduling. Automation is a great way to speed up your marketing operations. Embed scheduling into your contact and demo forms.

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Read more: Overcoming Sales Objections.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

APRIL 23, 2020

Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? JUST KIDDING. Burned by Churn.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. If we miss them, we call up to 7 more times that day.

Sales Qualified Lead 246

Sales Qualified Lead Lead Rank Lead Scoring Marketing Qualified Lead 246

Zoominfo

FEBRUARY 10, 2021

Telling your stories and the stories of others humanizes your selling and makes connections with prospects more meaningful (and productive). Your prospects Are Wired for Storytelling. And that makes sales pitches more engaging – for both you and your prospects. This structure makes the story straightforward and easy to follow.

Examples 246

Examples Case Study Face-to-face Study 246

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Understanding the Sales Force

AUGUST 16, 2023

I was watching a crew install a walkway made up of very large stepping stones. If they were anything like the bottom 56% of all salespeople, who don’t effectively follow a sales process, they would begin with step 4 so that they could quickly get to steps 7-9. It’s quite a process for the crew to complete this project.

Sales Process 227

Sales Process Decision Maker Proposal Follow-up 227

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place. What Tools Do People Use for Sales Funnels?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

FEBRUARY 26, 2021

You’ve felt the pain too, sales teams struggle to keep up with data entry, quote generation, and other tasks that take them away from selling. Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management. Sales Automation Tools.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. With so much money – and excitement – on the line, how do you connect with new prospects? f their entire budget.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. It’s easy to get caught up in your product, making it the focus of your presentation.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

DiscoverOrg Sales

JUNE 14, 2017

I hadn’t closed a demo – or anything – in awhile. I was coming up on my 17th or 18th month at DiscoverOrg, and I was being overlooked. The sales team consisted of a circle of SDRs responsible for outreach and booking demos; and Account Executives (AEs), responsible for leading the demo and closing the deal.

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

DiscoverOrg Sales

JUNE 6, 2017

Much like my mom’s BMW, I use personalized emails to catch the attention of my most important prospects. Either I get responses from someone who forwarded my email, or the prospect who received the email responds themselves. Plus, see actual cold email exchanges that resulted in me scheduling a demo. The “Five by Five” method.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Mr. Inside Sales

APRIL 30, 2023

Problem: Salespeople talk too much when they finally get a prospect on the phone. They talk over their prospects and generally learn very little about what it takes to close a sale. with your voice lifting up at the end of the word. Then hit MUTE again and listen as your prospect reveals more. Like you’re really curious.

Sales Qualified Lead 212

Sales Qualified Lead Face-to-face Gatekeeper Decision Maker 212

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish. It’s time-consuming, yes.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

APRIL 29, 2022

And, as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility. Here are a few no-no’s when it comes to contacting sales prospecting via text message: Don’t Write a Novel: Keep it short.

Prospecting 130

Prospecting Face-to-face Benefit Sales 130

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. A sales rep walks them through a product demo.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Sales Hacker Training

JANUARY 7, 2025

I remember, and this is maybe outdated because I haven’t ran BD teams in many years now, but back in the day, if it didn’t look like we were going to hit our number that month, we would set up Aussie hours where my team would cold call into Australia. Fred Viet: Is we spend too much time on, especially on the tech, about the demo.

Ideal Customer Profile 124

Ideal Customer Profile Outsourcing Services Customer Lead Rank 124

Zoominfo

OCTOBER 30, 2018

It’s no secret, technology has transformed the way businesses communicate with customers and prospects. By sitting down with a customer or prospect in person, you demonstrate you value their business by putting in the time and effort required for a face-to-face meeting. Be selective with who your in-person meetings.

Face-to-face 225

Face-to-face Sales Process Skype B2B 225

Zoominfo

JUNE 25, 2021

Our teams have different activities that lead up to [revenue number delivery],” says Steve Bryerton, vice president of sales at ZoomInfo. “I I need to focus on win rate or average sales price, and [our SDR] needs to focus on inbound conversion rate, outbound demo sets, show rate.”. and appointments made with prospects.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Zoominfo

JUNE 4, 2019

Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. Step up your swag.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

KLA Group

NOVEMBER 8, 2024

Are you making the most of your sales calls, webinars, and demos? There is a wealth of opportunity waiting in every sales conversation. I am talking about the words, phrases, objections, and

Follow-up 86

Follow-up Campaigns Webinar Metrics Objections 86

Mr. Inside Sales

APRIL 2, 2020

You remember, the prospecting calls you need to make, the demos you need to book, and the prospects you’re supposed to be following up with. Just remember what’s crucially important in all of sales: You can’t write any business if you don’t have prospects and clients to pitch to. You should, too.

Face-to-face 159

Face-to-face Call-back Gatekeeper Follow-up 159

Zoominfo

AUGUST 11, 2021

The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads. No one follows up with promising opportunities. COVID-19 has affected best practices for lead generation, follow-up, sales quotas, and sales cycle length. High-value deals get stuck. What Is a Sales Pipeline?

Pipeline 217

Pipeline Closing Sales Qualified Lead Top of Funnel 217

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. Testing can also help discern best video types to create, but if you don’t know where to begin, consider working with the following: 1.

Video 214

Video Closing Scale Face-to-face 214

DiscoverOrg Sales

MAY 24, 2017

When DiscoverOrg hosted a Meet-Up event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected insights into how successful sales people identify and access key decision makers at targeted accounts. Every single CIO on our panel wants you to know about them and their company before they even pick up the phone.

Account Based Marketing 264

Account Based Marketing Decision Maker Referrals Vendor 264

Hubspot Sales

JANUARY 15, 2024

It was all going according to plan — we had a great initial call, flew to Los Angeles to demo the product, and nailed it. We sent them a proposal and even flew out for a second in-person follow-up. Let’s examine four common reasons a promising prospect turns into Casper the not-so-friendly ghost. Things were looking good.

Prospecting 119

Prospecting Follow-up Call-back Proposal 119