Time To Demo Your Change
The Pipeline
JUNE 29, 2021
I have always said that ‘demo’ is a four-letter word, as bad as any. Not the act of doing ‘a demo’, but more about timing and the purpose for one. You can cop out, and do the demo you think they want, or deliver a demo that moves deals? You need to change what you demo, while you demo how you change with how you sell.
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