Remove Demand Generation Remove Unica Remove Vendor
article thumbnail

Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Buyers have unlimited access to information and compare vendors and solutions without ever interacting with sellers. “When I moved to UNICA my role was sales ops. Mary: “We have three priorities: customer adoption, demand generation, and pipeline progression, so those are what my sales enablement revolves around.