Remove Demand Generation Remove SME Remove Software
article thumbnail

Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

Considering how connected everything and everyone is to each other and software and machine interfaces, that’s a lot of stickiness to stick close to. Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Babette’s playbook of collaboration tools, Do YOU Mean Business? ,

article thumbnail

Top 25 Incendiary Social Selling Secrets

Tony Hughes

Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. If you're selling software and there are already twenty five groups on mobile marketing applications, still launch your own group. Publish SME B2B content daily.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Katie Carty Tierney is an Area Vice President for the Americas at BMC Software. “Always deliver more than expected!

Hiring 135