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Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Publish SME B2B content daily.
I’ve spent 10 years in various Sales and SalesManagement roles, both in Paris and London. I currently manage a team of 15 SDRs in 5 locations. I’m passionate about inbound and outbound pipeline generation, workflows and processes, and cross-team collaboration. ” Aletta Noujaim. Be yourself.
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